NEWSLETTER: Help us with a tagline, score some goodies from Reilly’s Bakery

According to blogger Mat Zucker, it is becoming more and more important for news outlets to have a pithy, clever tagline that differentiates them from an overflowing pot of news sources and media sites.

“The motto of a news organization is more than just marketing,” Zucker writes. “It’s a declaration of journalistic purpose. These short phrases encapsulate an outlet’s mission, values, and unique approach to reporting.”

Help the Gazette create a tagline, get a gift certificate to Reilly’s Bakery File photo

As the Biddeford Gazette begins its second year, I’m asking our readers for suggestions and ideas about a possible tagline for our humble, hyper-local organization.

To get your creative juices flowing, here are a couple of ideas that have been rattling around in my mind.

We could co-opt the New York Times famous tagline: “All the news that’s fit to print, how about this? 

The Biddeford Gazette — All the Biddeford news that’s fit to publish on the internet.

Or maybe we could bend this oft-mentioned piece of writing advice:

Biddeford Gazette — An economy of words; a wealth of Biddeford information

One of my favorite potential taglines came to me last year while talking with former mayor Marty Grohman:

The Biddeford Gazette — We’re free, and we’re worth it!

Of course, we could always take the serious and boring route:

The Biddeford Gazette — Your trusted source for Biddeford news and information;

According to the experts, your tagline should really describe your brand and reputation. So, how about:

The Biddeford Gazette — There’s no such thing as a day off in our newsroom?

But my all-time favorite has to be this one from a former colleague who wished to remain anonymous:

The Biddeford Gazette — Where cranky, old-school journalists go to die in southern Maine.

What do you think should be our motto? Send your suggestions to biddefordgazette@gmail.com

If we pick your original suggestion, you get a $20 gift certificate to Reilly’s Bakery. Yum!

A busy week!

It’s been a busy week here in the Biddeford Gazette’s newsroom.

We started off the week with a rather interesting story featuring local author Susan Graham’s new book about the “Great Fires of 1947” and how that disaster impacted several Biddeford neighborhoods.

That story was one of the most popular pieces we have published. Dozens of people emailed me their own recollections and the stories that were passed down from generation to generation.

Speaking of fires, we also published an exclusive interview with Biddeford Fire Chief Lawrence Best about the city’s ongoing discussions about a potential substation that would be located in the eastern part of the city.

Of course, we updated a story we first published last year about more than $500,00 of fines the city of Biddeford is facing in IRS penalties for failing to submit employee health insurance records in 2021.

Our original story about the city’s financial problems – including the city’s IRS exposure — was first published in the Biddeford Gazette on March 10, 2025.

All I can say is that I am happy that we now have a new city manager, a new finance director, a new mayor and a relatively new city council.

Our exclusive reporting continued this week on an updated story about a complaint the city filed against the University of New England in York County Superior Court.

Finally, we received a press release a couple of weeks ago from State Rep. Marc Malon of Biddeford about a new bill he introduced.

We could have just copied and pasted Malon’s press release, but we decided to dig a little deeper about his proposal to prohibit the use of credit cards for online sports gambling.

At first blush, I considered Malon’s proposal to be yet another example of government overreach into private affairs, but he convinced me otherwise.

In closing, a funny story about the power and benefit of local news, the flexibility of the internet and accessible reporters. Malon really liked the story, but he was a bit uncomfortable with our original headline: “Online gambling addiction troubles Biddeford lawmaker.”

When Malon texted me to ask if we could change the headline, I was more than happy to oblige. Some people were inferring that Malon was having personal problems with a gambling addiction.

One of my old editors – Harry Foote – was likely rolling in his grave. I had forgotten the most basic fundamentals of headline writing: Short, clear in subject-verb-object order.

And that’s a wrap! Stay warm and be safe!

P.S. Oh, yeah. . . . almost forgot to mention: The Biddeford Gazette is now a registered and incorporated as a non-profit entity in the state of Maine!

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Randy Seaver is the editor and founder of the Biddeford Gazette. He may be reached by email: randy@randyseaver.com

c.) 2026 All Rights Reserved, Biddeford Gazette, Inc.

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The Fire of 1947’s devastating impact on Biddeford

Local author Susan Graham discusses her book that recounts devastating damage to Fortunes Rocks and other Biddeford neighborhoods

By RANDY SEAVER, Editor

It would become the largest natural disaster in Maine’s history, and it destroyed dozens of homes in many of Biddeford’s coastal neighborhoods.

Overall, the “Great Fire of 1947” caused more than $30 million in damages (roughly $438 million in today’s dollars) destroying entire towns and leaving more than 2,500 Maine people homeless.

Though the fires caused considerable damage in several communities, including Bar Harbor, York County was especially hard hit.

“It was devastating for so many families, especially in Fortunes Rocks,” says local author Susan Graham.

Graham recently published “Lost Fortunes Rocks: A Maine Summer Colony and the Fire of 1947,” a detailed account of how the devastating fires impacted the city of Biddeford, including its major employers and local government.

Local author Susan Graham holds a copy of her latest book, which offers detailed information about the “Great Fires of 1947” and how they destroyed entire neighborhoods and impacted Biddeford. (Seaver photo)

Graham’s book offers more than 180 pages of historical photos and meticulously researched information about the fire’s impact on local families, including her own parents who had moved to Biddeford from Kennebunkport just before the fire.

“It was a labor of love,” Graham said during a recent interview about her book at the Lincoln Hotel in Biddeford. “I just found it fascinating, and I had this personal connection to the fire because of where my family lived at the time.”

Much of Graham’s research was conducted at the McArthur Library in Biddeford during the COVID pandemic.

“The library was a treasure trove of information,” she recalled. “They are such a wonderful resource for the community.”

Graham said it seemed – at the time – that all of York County was on fire. In fact, the fire caused extensive damage in the western parts of the county, including the small towns of Newfield and Parsonsfield – but its most devastating impact in York County happened along the shoreline from Kennebunkport to Biddeford Pool, including the resort villages of Goose Rocks Beach, Granite Point and Fortunes Rocks.

According to Graham, the weather conditions that fueled the fire were quite similar to last year’s drought conditions in southern Maine.

“The summer of 1947 was exceptionally dry,” Graham explained. “It made heavily wooded rural areas into a virtual tinderbox.”

There are many theories about what ignited the blaze that raged for nearly two weeks in mid-October. Graham and other historians say it could have been a combination of things including human activity such as a tossed cigarette or autumn brush burning.

Graham said bucket brigades worked around the clock near Fortunes Rocks Beach, but those volunteers and the city’s firefighting resources were pulled away from the coast and redirected to protecting the central part of the city.

“There were concerns that the fires would continue up Rte. 111 from Arundel and cross Five Points, threatening the city’s hospitals, “Graham said. “The city’s fathers didn’t want to risk losing both the Webber and Trull hospitals. Who could question that decision?”

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“The city’s fathers didn’t want to risk losing both the Webber and Trull hospitals.”

— Susan Graham

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Graham says the fire raged from treetop to treetop, fueled by 40 mph wind gusts. Though roughly 50 people remained in Fortunes Rocks to fight the blaze, it was not enough to prevent what she describes as devastating damage to that neighborhood.

Large local employers, including the Saco-Lowell shops, shut down production so that their employees could help the city fight the rampaging fires.

About 60 homes were destroyed in Fortunes Rocks, Graham says, pointing out that eastern portions of Biddeford were at the time a “rural bread basket” that included several farms and a major source of food for the region.

Graham says it took her almost two years to compile the research and self-publish her book.

Copies of Graham’s book – in both hardcover and paperback — are available for sale at the Brick Store Museum in Kennebunk and online at grayeaglebooks@gmail.com

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Randy Seaver is the editor and founder of the Biddeford Gazette. He may be reached by email: randy@randyseaver.com

c.) 2026 All Rights Reserved

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