Rollin’ with the punches: 3 Ds Variety

This week’s installment of Taking Care of Business features the three DiPietrantonio brothers and their popular Main Street convenience store in Biddeford

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While Three D’s Variety on Main Street in Biddeford relies heavily on foot traffic, owner Peter DiPietrantonio says his neighborhood convenience store is also being impacted by an ongoing sewer upgrade project in the downtown area.

“We’re definitely taking a hit, but not as bad as some other businesses,” DiPietrantonio said. “I’d estimate that our sales are down somewhere between 10 and 15 percent.”

Peter, Rob and Mark DiPietrantonio have been operating their Main Street convenience store for more than 30 years. (Seaver photo)

We caught up with Peter just a few days after traffic was allowed to turn right from Lincoln Street to Elm Street, north toward Saco.

“That’s making a huge positive difference,” he said. “Now, we just need to get rid of that temporary traffic light on the corner of Alfred Street.”

Three D’s Variety is one of the longest operating businesses on Main Street.

Peter and his brothers — Mark and Robert — started the business in 1994.

Today, their relatively small shop, located on the corner of Main and Washington streets, is often bustling with activity seven days a week, a mecca of sorts for loyal clientele and others seeking a measure of convenience in downtown Biddeford.

Peter says his family-owned store has benefitted from ongoing downtown revitalization and new community events that take place near the city’s core.

“All the revitalization, new businesses and downtown activities have all been good for us. The more people coming to downtown, the better our business is,” he said.

Robert DiPietrantonio says that more people are living in renovated and formerly vacant downtown mill buildings, substantially increasing foot traffic in the downtown area.

“The more people coming to downtown,
the better our business is.”

— Peter DiPietrantonio

“Those residents want the convenience of buying batteries, Band-Aids, aspirin and things like that,” he said.

While new energy and interest in downtown is on an upward trajectory, there are still challenges.

“Just about everything happening in downtown has been very good for us,” Mark DiPietrantonio said during a previous interview. “But thirty years ago, we didn’t have people sleeping in the streets and in our entryways. We want to be helpful, but it is a problem.”

 The three brothers say they are optimistic about their future and excited by downtown’s ongoing revitalization.

“We’ve seen a lot of businesses come and go since we opened our store,” Peter said. “You have to be ready to work hard. You have to be constantly keeping an eye on it. It’s not easy, but it is rewarding.”

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Randy Seaver is the editor and founder of the Biddeford Gazette. He may be contacted by email: randy@randyseaver.com

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