By RANDY SEAVER, Editor
Tomorrow night – Dec. 9 – the new members of the Biddeford City Council will be getting some required “training” for their new roles in city government.
The city council workshop –– ostensibly open to the public, but why? — will feature four breakout sessions, including updates from City Manager Truc Dever, City Attorney Harry Center, City Clerk Robin Patterson and Executive Assistant Shelly MacNeill – the person who answers calls and schedules appointments for the mayor and city manager.
No, I am not making this up.
It’s probably safe to say that veteran councilor Marc Lesard will not be required to attend the Tuesday workshop meeting, given the fact that he’s been serving on the council since before Abraham Lincoln was shot, back in the days before Alan Casavant was Biddeford’s mayor.

It remains unclear whether Councilors Patricia Boston and Brad Cote will need a refresher course in protocol, since they both previously served on the council – back when Barack Obama was president.
But newbie councilors Lisa Vadnais, David Kurtz, Jake Pierson and Abigail Woods will likely enjoy the various breakout training sessions, learning new skills such as how to control your gag reflexes during public meetings, the secret handshakes used during closed-door executive sessions and the limit of eyerolls that can be used whenever Richard Rhames approaches the podium.
But seriously, there are some protocols and procedures that city councilors must follow. So, it makes sense to learn the ground rules before you can actually start doing some serious damage to the city.
One thing blatantly missing from Tuesday’s training session: how to deal with the media.

The new councilors should be aware that a former member of British Parliament – reportedly one of Lessard’s classmates – once opined that the press is the proverbial “fourth estate of government.”
The point Edmund Burke was trying to make back in the late 1700s was that the press held almost as much power and influence in policy as government officials, both elected and appointed.
But let’s turn the tables for a moment and examine first what our new councilors should expect from the media.
First and foremost, government officials should expect members of the media to be accurate. Secondly, responsible journalists should always be fair and strive for objectivity. Thirdly, journalists should treat government officials with respect and basic civility.
Now what does the media expect of government officials?
The top-three things? (in order) 1.) Honesty. 2.) Honesty and 3.) Honesty.
Seriously, always be honest, even if it means you’re not able to offer a comment because of state or local laws and ordinances. No one can fault you for following the law.
If a member of the press takes the time to call you, return the call. If you’re busy, ask the reporter if he or she is on a deadline. If you don’t know the answer to a reporter’s question, simply say, “I don’t know.”
This is the same basic advice I offer to my public relations clients. Don’t panic when a reporter calls. Just be polite and honest.
Finally, on your way home from Tuesday night’s workshop meeting, maybe swing by Kohl’s and get yourself a pair of big boy pants.
You – despite logic and common-sense – signed up for public office, which means you are now fair game for public criticism. For your own sanity, you’re gonna have to learn how to let some stuff just roll of your backs.
Actually, Marc Lessard provides an excellent example of how to deal with media criticism: You just ignore it. Seriously. It’s not personal. It’s business.
No city official – past or present – (okay, maybe Joanne Twomey) has endured more media criticism and bloviating from me than Marc Lessard.

For nearly three decades, Marc and I have sparred on several issues. I have publicly called him to task on countless occasions and roundly scolded him in long-winded, poorly-written editorials for his positions, comments and actions.
“That’s billion with a B, boys.” (Inside joke probably only remembered by Lessard and Harry Center)
Nevertheless, Lessard always returns my calls promptly. He’s always ready to defend and explain his positions. He is invariably cordial and professional.
Make no mistake. Reporters – especially this one – can be a pain in the ass, but we could all learn a lot from Marc Lessard.
Now, is a zebra white with black stripes or black with white stripes?
Good luck, newbies! And thanks for stepping up to serve the city!
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Randy Seaver is the editor and founder of the Biddeford Gazette. He may be reached by email: randy@randyseaver.com
c.) 2025 All Rights Reserved
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